- Unified intake (web/email/SMS) → CRM with dedupe & enrichment
- Auto‑qualification & round‑robin routing
- Booking links + reminders (TCPA‑aware)
- Metrics dashboard (appointments, SLAs, conversion)
- ≥95% of new leads enriched & routed within 60s
- +10% booked appt rate vs 30‑day baseline
- Rollback to previous flow in <60s



